Ebru, a graduate of Bosphorus University, Sociology; had her master degree on Organisational Behaviour and continues her PhD on Organisational Sciences. She has over 20 years of experience in Business Transformation powered by Digitalization, Customer Experience Design, Change and Cultural Transformation Management. She has been part of several international and global teams and developed a broader view of Global Business, markets and cultures. She is an excited analyst on culture, human nature and their dynamics that are disturbed by digital imperatives. Besides her native Turkish Ebru speaks English and French.